Have you ever wished there was an easy way to see and track all Twitter links that point to your (or to any other) site? You could go to search.twitter.com, but the only links that would appear there are ones that don’t use a URL shortener (as you know, the vast majority of links do.) […]
Continue readingHow hunting night crawlers is like hunting customers, and how social media can help
Continue readingWhat can NCAA’s Final Four, The Superbowl, the World Series and the Stanley Cup teach us about social media? 1. There is no such thing as an instant win – wins always come as a result of long term effort While last minute comebacks and nail biters always generate buzz and press, in truth, that […]
Continue readingOne key to building your impact in social media is to follow (and hopefully be followed by) key influencers in your subject area on Twitter. Some are obviously out promoting themselves so aren’t hard to find. But others, arguably some of the key influencers in any market, take some sleuthing to find. Enter Google. You […]
Continue readingWant more traffic and links? Perhaps you need to write more scintillating headlines and blog posts. (Definition – Linkbait: a term used to describe a variety of practices that focus on generating attention and incoming links from other sites and blogs. Some linkbaiting practices are good, many sketchy, but it’s clearly an area worth thinking […]
Continue reading140 characters. Right? Wrong. Absolutely wrong. Why? Because if you write a 140 character Twitter post, nobody can retweet it without editing it. And since people are lazy, you aren’t getting retweeted! What’s worse, is if your post is difficult to edit, like, for example a famous quote. So what is the correct length for […]
Continue readingIt’s one of life’s greatest mysteries (well almost) “where should I put my blog?” Basically, there are three options (this assumes your blog is supporting your site, not a stand-alone blog, like this one:) In a subfolder (www.yoursite.com/blog) As a subdomain (blog.yoursite.com) On a separate site (www.somewhereelse.com) While there are advantages and disadvantages to each, […]
Continue readingI hear it all the time: “Twitter links are useless from an SEO standpoint because Twitter nofollows everything.” (Remember that nofollow is a way of indicating to the search engines that a particular link shouldn’t pass “credit” from a search engine standpoint. It’s a way of discouraging spammers from abusing Twitter, blogs, and sites.) If […]
Continue readingA recent survey (sponsored by Network Solutions, so presumably it’s not too biased) revealed that social media is rapidly becoming a powerful business-building tool for small businesses. This study revealed that: Just 18% of small businesses actively use social media to build their businesses Of those who do use it: 70% indicated that their social […]
Continue readingThe right to privacy really isn’t a right, especially online, and even more especially if you’re expecting it to be true on social networks. While we’ve known this, it has now been confirmed through a Freedom of Information Act request by the Electronic Frontier Foundation In response to that request, the Department of Justice has […]
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