Proposal - start running in-article ads throughout PR-fuel.
Rotate through a bunch of different ad types, tracking which are most successful.
Our vision - run 1-2 of these in each PR fuel article using an ad-placement and tracking software program.
Ad brainstorming:
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Get Full U.S. PR Newswire Distribution For Just $349!
Get full nationwide Cision PR Newswire Distribution, plus hand-selected delivery of your press release to the media most likely to publish your press release from our database of over 1.7 million high-targeted journalists and social media influencers.
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Get Your Press Release Into The Hands Of Every Major Journalist In The U.S. For Just $349!
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Jason Templer
Owner, Scoops Pet Waste Management Service
"My first press release with eReleases got me coverage in approximately 13 different publications, as well as a segment on a local television show!
As a result of my very first press release with eReleases, I received 10 new clients and approximately 4,200 website hits!
eReleases is the best in the business as far as I am concerned and, therefore, they have no competition! They offer the best prices and the most “bang for your buck.”
I would recommend this service to anyone with a new business looking to gain exposure locally and nationally — or even internationally!"
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"We’ve used Mickie Kennedy’s services 45+ times for our national published PR needs. EVERY TIME we have used eReleases, we see instant benefit with increased online traffic and increased Requests for Proposals (RFPs). This has always brought CDV Systems more work and more revenue. My two businesses would not have the clients nor the projects without eReleases doing their job of broadcasting our PR documents to the world… Period! Mickie’s staff is World-Class! Please know that I am extremely cautious when it comes to offering a recommendation. However, eReleases gets my HIGHEST RECOMMENDATION."
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eReleases is the best PR distribution company I have worked with in 30+ years.
They are totally reliable and responsive and their order process is easy and efficient.
Diane sparks
Senior Recruiter, NORC at the University of Chicago
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Picked up by 25 city business journals...
Thanks to eReleases, my press release was picked up by nearly 25 city business journals, Forbes, CNBC, FoxNews and many others.
Also, my press releases are listed on the first page of Google for the term “publicity thought leader.”
This is a great selling tool that I use to show prospects that I’m at the top of my game and I know how to get worthwhile, strategic publicity placements that get results and build brand image.
DAN JANAL // Author, Speaker, PR Coach
Quick mockup of how this could look for https://www.ereleases.com/pr-fuel/news-release-vs-press-release-what-are-the-differences/
No change in the rest of the design (we didn't try to match the current design, we're just showing how the in-article ads would work.)
News Release vs. Press Release: What are the Differences?
Home » PR Fuel » News Release vs. Press Release: What are the Differences?
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Press Releases vs. News Releases
News release vs. press release: what is the variation between the two? Contrary to what many may believe, these terms aren’t actually interchangeable. As a business, knowing the difference between the two is key to your public relations marketing strategy.
At eReleases, our goal is to help businesses of all sizes thrive in their respective industries. Here, we use our knowledge of PR to inform you of the difference between news and press releases. Also, we explain how each type of release can help promote your business.
Keep reading and grow your business’s brand reputation today!
News Release vs. Press Release: How are they Different?
There’s one essential difference between a news release and a press release: time. A news release covers something that is currently happening or has already happened, a press release covers something that has yet to happen.
Also, “news release” is a newer term in comparison to “press release” when it comes to how long the term has been in use. Although not exclusive to either outlet, news releases are more associated with online communication, whereas press releases are more associated with news channels.
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If you still are unclear about the difference, then “media release” is a useful, catch-all term to describe such PR marketing strategies.
Let’s look at both of these to understand them in more detail:
What is a News Release?
A news release covers any newsworthy topic that happened in the recent past or is currently happening.
A news release guide follows this basic format; it answers:
- What happened
- When did the incident take place
- Who took part in the incident
- Where did the incident take place
- Why did the incident happen
The Purpose of a News Release
The overriding purpose of a news release is to inform an audience of events happening around them from an unbiased perspective.
A news release could cover a wide range of topics, such as politics, crime reporting, or wholesome stories about good Samaritans.
To have your news release reach the right people, you must write for your target audience. Research factors such as their age, geographical location, and interests. You can then make use of what you learn to better tailor your news release to your readers.
Although these bits of information may seem inconsequential, they could mean the difference between gaining and losing readers. For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news.
You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run. Or, if your business recently changed hours of operation, then you may want to make a news release.
What is a Press Release?
A press release typically takes the form of a short statement in writing. The goal of a press release is to answer the “who, “what,” “when,” “why,” and “how” of a certain project, like a sales pitch.
The Purpose of a Press Release
You present your press release to journalists to convince them it is worthy of publication in media outlets. Other than convincing journalists that your press release is worthy of publication, the goal of a press release is to bring the attention of your target audience to your project.
If written well, a press release can be an effective component of your business’s marketing strategy. But, if done poorly, it’ll never make it past a journalist’s desk and be forgotten.
As a small business, you may want to make a press release, for example, to promote a new service or product, or to advertise an upcoming sales event.
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Picked up by 25 city business journals...
Thanks to eReleases, my press release was picked up by nearly 25 city business journals, Forbes, CNBC, FoxNews and many others.
Also, my press releases are listed on the first page of Google for the term “publicity thought leader.”
This is a great selling tool that I use to show prospects that I’m at the top of my game and I know how to get worthwhile, strategic publicity placements that get results and build brand image.
DAN JANAL // Author, Speaker, PR Coach
The Importance of PR to Small Businesses
As a small business, you may not believe that your business activities are newsworthy. Yet, although you may be a small business owner, having publicity can still help bring attention to your products or services. Without public relations, no matter the size of your business, you can’t grow in your industry.
PR strategies aim to build upon, promote, and manage your business’s brand reputation. By taking advantage of PR, whether it be through using PR strategies or by working with a PR team, you can access connections that’ll help cultivate your business’s brand reputation.
Why Work with our Press Release Writers
If you are having difficulty writing a press release for your news, event, or announcement, then you’re in luck. Although you know your project best, you may not have the time or the journalistic expertise to make an effective press release for it.
That’s where our writing services come in to help. When you work with one of our seasoned editors at eReleases, you’ll get a well-written and concise press release that best promotes your project.
Attract New Customers to Your Business
News release vs. press release: knowing the difference between the two is essential when you do something involving public relations. No matter if you’re a small business or a large corporation, using these PR strategies can help build your brand reputation.
If you have any more press release-related questions, then contact us and we’ll be happy to do our best to answer them. Or, you may browse our website to find more PR-related content or to learn more about our services.
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