Category Archives for "Business"

Lesson Learned From Halloween: Overdelivering

I had the wonderful opportunity of spending Halloween this year with my oldest daughter, who taught me a great lesson about overdelivering. Growing up, my daughter never experienced much familial enthusiasm for Halloween. Oh, we did the obligatory costume and candy thing, but rarely put much effort into the process. It was pretty much “throw […]

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Are Your Peeps Sharing Your Content?

Recently I wrote a blog post about content vs. your audience. This post explained the changes Google has made and how it has affected traffic to your site/blog. Writing that blog post led me to another thought. We are living in a social media, social networking, social sharing world. With the way Google has changed, […]

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Are You In The Content Business Or The Audience Business?

Warning: Paradigm shift coming! I have been getting lots of questions from people who have been hugely burned by Google’s algorithm changes, especially the changes named after formerly loveable black and white creatures. In most of those cases, these people complained that they did exactly what they thought Google asked them to do… They created […]

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What’s in Don’s Toolbox?

Okay, this always make me laugh. (At myself.) I travel the country, teaching folks about social media and so, I put a lot of effort into my presentations. I scour books and websites making sure I always put together exceptionally helpful – and hopefully entertaining – stuff. So it always makes me laugh that the […]

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How To Fight Back Against Negative, Untrue Reviews

You’re smart. You keep your ear to the ground, so to speak, and have a Google Alert set up for your company’s name.  So one morning you sit down at your desk with a cup of coffee and -ding! – you have a Google Alert. How delightful, you think, someone has written about you online. […]

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Social Media’s Dirty Little Secret

Not long ago I had a conversation with the President of a 30-million dollar company. He has a great business, with a substantial (think hundreds of thousands) of social media fans and thousands of posts and “engagements” on Facebook. The problem? As far as he can tell, he hasn’t made a cent from social media. […]

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How To Double Your Profits Using Upsells

Are you using upsells in your business? If not, you’re leaving money on the table! Did you know that: A good upsell can add 30% or more to your revenues and DOUBLE the profit of almost any offer? Upsells work in online AND offline businesses There are several different kinds of upsells, each working in […]

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3 strategic lessons to learn from Brendon Burchard’s free book giveaway

As a strategist and marketer, I’ve seen that there are a number of lessons from which we can all gain value in watching Brendon Burchard’s free book giveaway, The Charge: Activating the 10 Human Drives that Make You Feel Alive (If you haven’t yet, I strongly encourage you to click here to snag your free […]

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