Google just released the results of a new study that showed that sites that are not mobile friendly actually cost the sites business.
Some of the factors they cited:
- 67% are more likely to buy if the site is mobile friendly
- 50% said that if they went to a site using their mobile device and it wasn’t mobile friendly they would use that site less often
- 48% said they felt the company didn’t care about their business if their site wasn’t mobile-friendly
So what does this mean for you and your business?
- Certainly, if your site is not yet mobile-friendly, it needs to be one of your first priorities to make it so.
- This is even more important if your competitors are not yet mobile friendly
- So don’t fall for the argument that you don’t need to do it because none of your competitors have done it yet
- It can actually be a competitive advantage for you!
My suggestion is the same as it always is… just go do this stuff!
Learn more here: Mobile-friendly sites turn visitors into customers – Analytics Blog
Is your site mobile-friendly? What’s holding you back? Let us know by leaving a comment below. And don’t forget to Like, Share, Tweet and Pin this post!
Don Crowther is a leading social media marketing and online marketing expert. He helps companies ranging from Fortune-500-level giants to entrepreneurs make more money online using proven social media and search marketing techniques.
Don,
Websites also need to be mobile friendly if you are using adwords as it will bring your quality score up and your CPC down.
Many businesses still don’t see the value or understand how valuable having a strong mobile presence is. It’s mind boggling!
Andrew
48 % Of Customers Think…..
You Don’t Care About Them If….
You Are Not Mobile Friendly.
Some Great Stats!
Thanks Don.
Keith -