Viral content – it’s the dream of the marketing world.
But for many, it’s a cross between the “impossible dream” and, if they put a ton of effort into the process, the viral dream changes into the viral nightmare!”
So, what makes content go viral? Here’s an interesting infographic that summarizes the 5 key elements that tend to help content go viral:
- Share Buttons
- Practical Utility
To this list, I’m adding a 6th
I have seen many attempts to go viral that flamed out because the originator was only connected to people who had very little influence in the marketplace. Great content rarely goes viral unless someone picks it up who is highly influential in their marketplace. I’ve oftentimes seen less than great content go viral simply because the right people promoted it.
Long story short – work on building content that meets the five criteria mentioned above, while also working to build real influence by connecting with other highly connected (and influential) people!
Thanks to Mark Smiciklas for his permission to republish his infographic!
Source: 5 Key Elements of Viral Content – An infographic by Mark Smiciklas, Digital Strategist, Intersection Consulting.
Is there anything else that should be included in this list? What do you think of this list? Let me know by posting a comment below, and don’t forget to like, share, tweet and pin this post!