5 Keys To Make Your Content Go Viral!

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5 Keys To Make Your Content Go Viral

Viral content – it’s the dream of the marketing world.

But for many, it’s a cross between the “impossible dream” and, if they put a ton of effort into the process, the viral dream changes into the viral nightmare!”

So, what makes content go viral? Here’s an interesting infographic that summarizes the 5 key elements that tend to help content go viral:

  1. Scarcity
  2. Share Buttons
  3. Skimability
  4. Practical Utility
  5. Consistency

To this list, I’m adding a 6th

        6. Connectivity

I have seen many attempts to go viral that flamed out because the originator was only connected to people who had very little influence in the marketplace. Great content rarely goes viral unless someone picks it up who is highly influential in their marketplace. I’ve oftentimes seen less than great content go viral simply because the right people promoted it.

Long story short – work on building content that meets the five criteria mentioned above, while also working to build real influence by connecting with other highly connected (and influential) people!

Thanks to Mark Smiciklas for his permission to republish his infographic!


Source: 5 Key Elements of Viral Content – An infographic by Mark Smiciklas, Digital Strategist, Intersection Consulting.

Is there anything else that should be included in this list? What do you think of this list? Let me know by posting a comment below, and don’t forget to like, share, tweet and pin this post!

 

Embed 5 Key Elements of Viral Content on Your Site: Copy and Paste the Code Below
<img alt=”" src=”http://www.intersectionconsulting.com/wp-content/uploads/2013/06/5-key-elements-of-viral-content-v2.png” width=”540″ />5 Key Elements of Viral Content – An infographic by <a href=”http://intersectionconsulting.com”>Mark Smiciklas, Digital Strategist, Intersection Consulting.</a>
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How to Publish a Kindle eBook Today that Sells like Gangbusters

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Create your Kindle eBook

In this newly updated Advanced Kindle Formatting Webinar you’ll discover how to…

  1. Get an Amazon Digital Text Platform account so you can start publishing immediately
  2. Use material already on your hard drive to create your first Kindle ebook
  3.  Quickly make an attractive ebook cover
  4.  Actual steps in formatting and publishing your first ebook including where to get and how to use free software to put professional formatting touches in all your Kindle books including how to:
    • Make your ebook navigable with the Kindle “Go To” feature
    • Include an “active” Table of Contents
    • Properly use images and graphics in your kindle books (yes, it is possible)
    • Pricing strategies so you squeeze the most profit out of each title I’ll even take up it up a level in the marketing and sales department by showing you effective new strategies for selling more of your Kindle books with less effort.

Join Daniel Hall and me on Tuesday, April 23, 2013 at 7pm Eastern/6pm Central/5 pm Mountain/4 pm Pacific.

 

Daniel HallDaniel Hall is a bestselling author, speaker, publisher, nurse, attorney and sometimes blogger. He is also the creator of the highly popular “Real Fast” brand of training products. He left law practice 8 years ago to build his publishing business and has never looked back. Daniel is a true serial entrepreneur and his list of URLs is longer than a piece of paper, so you can check out Daniel’s hub at www.DanielHallPresents.com.

 

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Profitable Content Creation – What Happened After They Told Me I Couldn’t Write (True Story)

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Content Marketing Jeff HerringContent Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content.

That’s why I expand Content Marketing into the 5 things you need to be successful online in any niche: content creation, online visibility, traffic generation, list building and product creation.

A funny thing happened along the way

As some of you know, I never finished my Ph.D. in Marriage & Family Therapy back in the late 80′s/early 90′s. Have you ever been told you could not do something? If you’re anything like me, that just makes me want to do it all the more, if for no other reason than to prove them wrong.

Except this time when some of my dissertation committee told me I couldn’t write well at all, somehow that got in, and I took them at their word.

So if you believe you can’t write, you don’t finish your dissertation and you don’t get your Ph.D.

So then in 1994, I started writing a weekly column about relationships for the local paper that filled my private practice to overflowing. I must confess that I did get a kick out of having a full practice while others with a Ph.D. were struggling.

Not too long ago someone from the dissertation committee signed up for one of my Content Creation Workshops. That’s a day we still celebrate.

As author Richard Bach says “Argue for your limitations, and sure enough they’re yours.” I like to say, and sometimes accidentally change Bach’s quote into “argue for your limitations and you get to keep them.” Same message that is worth taking with you.

Bottom Line: Be careful, be very careful, about the limitations others, and especially you, try to put on you… and which ones you believe.

So what’s to be learned from all this?              

Here are a few learning points about writing and creating content:

1) As stated above, don’t accept, ever, the limitations others put on you. In fact don’t accept the limitations you put on yourself. They are often times just beliefs – a feeling of certainty about something. It can be quite fun to challenge those limitations and prove them wrong.

2) I probably still couldn’t write academically if you held a gun to my head. And, fortunately, I don’t want or need to do so. The great news is I don’t have to and neither do you. All you need to do is write conversationally. In other words, simply write like you talk.

3) Number 2 works because prospects are attracted to your voice. Not the audio sound of your voice, but the way you approach and solve problems. That is your voice, and no one else can deliver it like you.

4) If you can write a 5 item grocery list, you can create profitable content based on your own expertise. You can then turn that content into a powerful presence on the web and be found all over your niche, lots of traffic visiting your profit sites, build a highly qualified and responsive list community, and create profits by creating, marketing and offering information products based on your content.

The truth is I’ve been creating content to building my businesses, both offline (a thriving therapy practice from 1986 – 2006) and online (helping entrepreneurs build their online business with Content Marketing 2006 – NOW), since 1994.

Content Creation with Jeff HerringToday’s post was brought to you by Content Creation Guru, Jeff Herring.Jeff has been building his million dollar businesses since 1994 with Content Marketing, both online and offline. Once told that he could not write, Jeff now teaches heart-centered entrepreneurs how to package their expertise into profitable content for 5 simple steps for 6 figure success.

Learn to create content with Jeff in 20 minutes or less!

 

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Review: WordPress and Blogging Go Hand in Hand

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WordpressIt should come at no surprise that WordPress is the most common blogging tool. It’s user friendly and you don’t have to be techy to use it. There are so many tools and plugins available with WordPress. I thought it would be a good idea to review some WordPress/blogging tips.

Here are a few past posts that you may have missed with valuable insight to blogging and WordPress. Just click, read and go do this stuff!

WordPress Plugins: Choosing What To Install

One of the most frequently-asked questions I receive is “which WordPress plugins should I install.”  This video shows you a strategy of how to make that decision, plus it shows you some of my personal favorite plugins.

 Your Online Data Is At Risk!

Yes, I have multiple backups running of my home and business computers, backups that store data both locally and virtually (I dearly hope you do too – you know that the question is not if, but when you will have a catastrophic hard drive crash!)

The real question I’m asking here is what are you doing to back up the other “stuff” that isn’t being covered by your normal computer backups? Some data that immediately comes to mind:

Why NOT To Date Your Blog Posts

Just because it’s tradition, doesn’t mean it’s right! And in the case of dating your blog posts, there are lots more disadvantages to putting dates on your blog posts than there are advantages.

How to install supercharged Google Analytics on your Blog

Did you know that there is a whole set of additional analytics data you can get from your WordPress blog that you probably aren’t accessing now? Information about your traffic, where it comes from and what it does while its on your site? Information that’s key to building your business?

Infographic: 30 Most Popular WordPress Plugins

I would recommend using this infographic as a guideline for what plugins will help your blog be most successful. Before you add a new plugin…

Take a plugin audit of your WordPress Sites.  Make a list of the plugins you are using and compare them to this infographic. If a lot of people have downloaded one of the below plugins, then it would be a good idea for you to use them on your blog as well.

 

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5 Essential Tips for WordPress Security

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WordPress SecurityWordPress is the most popular blogging platform in the world. Because of this, WordPress doesn’t attract just people who are blogging, it also attracts people who are wanting to hack blogs. The more popular a platform, the more hackers there are. Here is some food for thought: what are you using for WordPress Security? If the answer is nothing, then you are in big trouble.

WordPress Security

Let’s talk about five basic security precautions you should be taking with any WordPress site.

  1. Choose Your Username and Password Carefully - One big mistake that people make with usernames on their website is making the username “admin.” That is very easy for someone to figure out. Then it’s just a matter of time before they figure out your password. So, don’t use “admin” as your username on your WordPress sites!
    (To fix: Login in as admin and set up a new administrative user, then log in as the new one and delete admin.)
  2. Update Your WordPress Installation – Updating your WordPress installation is one of the most important security precautions you can take. Chances are, if you are not updating the installation, then you are using an out dated version of WordPress that has known security problems. And this can make it easier for hackers to get in. Whenever WordPress prompts you to update–do it!
  3. Update Your Plugins – Many people think WordPress hacking comes from the core installation. But, the fact of the matter is, most of the hacking occurs from compromised plugins. One compromised plugin can result in your entire WordPress installation being hacked.
  4. Backup Your Content – You should regularly backup your content on your WordPress site to increase security. Store a copy on your computer or somewhere not on your site. I recommend backing up weekly.
  5. Install a WordPress Secuirty Plugin – This type of plugin helps protect your site against hackers. There are many to chose from. You can just search in Google for “WordPress Security Plugin.”

Security for you WordPress site is not something to mess around with. Take action today and make sure you follow these basic security steps. What other security methods do you use?

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Super Bowl 2013: When the Lights Go Out in Your Business

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Business PlanningSuper Bowl 2013 was full of lots of unexpected twists and turns. The 49ers were supposed to win the Super Bowl. In the 4 times they’ve gone to the Super Bowl, they have won. By the beginning of the second half the Ravens were up 28-6. It looked like it was going to be a blow out.  The announcers were all surprised.

Then, something unexpected happened! The lights went out in the Superdome. Now, I don’t know about you. But, I’m not sure I would want to be in a huge stadium, in New Orleans, with thousands of sweaty drunk people and no power! They were able to use auxiliary power to get half the stadium lit. But there was a 34 minute break before the game started again.

Now, here is the interesting thing. The power outage affected both teams differently. When the lights came back on, the San Francisco 49ers were on fire! There was almost no stopping them. The power outage seemed to help them get their mojo back. They regrouped, discussed strategy and went out and almost won the game.

The Ravens, however, lost their mojo. Could it be that they came down from the high of blasting out in the first half. Maybe they were a little cocky thinking they had this game. Either way, they were barely able to hang on and win the game.

What happens when the lights go out in your business?

Have you ever lost your business mojo? You’re not making the money you need/want. You’re spending way to much time on social media marketing and you aren’t getting any results. You’re spending so much time on menial tasks that you can’t work in your business. You lose momentum.

What you can do to get your mojo back!

You need to go back to the basics.

  • Hire a coach.
  • Start tracking using your Google Analytics to see where your traffic is coming from and where you need to spend more time.
  • Make sure you have a business plan. It is never to late in the year to plan for your business.
  • Consider outsourcing. If you can get the little task (that are important for daily business) off your plate, you can focus on your products or clients.
  • Take a look at your website. Is it out dated? Do you have your current products up?
  • Blog about what you are going through. Part of social media is being personal. This is a great way to build relationships.
  • Find a brainstorming partner.
  • Join a mastermind group.

The world of the entrepreneur can be lonely if you don’t associate with others and lean on their shoulders. We all go through times where we lose our mojo. But, if you dwell on it or throw yourself a pity party for too long, you’re going to lose your business.

What advice can you give for someone who has lost momentum in their business?

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Infographic: 30 Most Popular WordPress Plugins

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WordPress is the most user friendly blog site you can find. You don’t have to be “techy” to be able to set it up and have a nice looking, successful blog. I came across this infographic that shows the most popular WordPress plugins. This infographic is good for WordPress beginners and WordPress pros. It shows how many times a plugin has been downloaded and what it is used for.

I would recommend using this infographic as a guideline for what plugins will help your blog be most successful. Before you add a new plugin…

Take a plugin audit of your WordPress Sites.  Make a list of the plugins you are using and compare them to this infographic. If a lot of people have downloaded one of the below plugins, then it would be a good idea for you to use them on your blog as well.

WordPress Most Popular Plugins
WordPress Most Popular Plugins

While you’re looking at your plugins, deactivate and delete any you’re not using and take time to update your plugins  as needed.

Do you use any of these plugins? Do you have any others you would recommend?

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10 Social Media Risks MOST Companies Are Too Afraid to Take

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Learn more here: 10 Social Media Risks MOST Companies Are Too Afraid to Take

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Infographics Build Traffic!

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Here’s an infographic reporting on a study about how infographics build traffic to sites (how meta!)

What is an infographic?

Created by Customer Magnetism, an award winning Internet marketing agency.



What’s your favorite infographic? Have you created one yourself (or had someone create one for you)? Leave us a comment!

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5 Keys To Making Your Blog Popular!

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Make your Blog PopularThere are some insanely popular blogs out there. You probably have heard of the biggies, like: The Huffington Post, Mashable!, TechCrunch and Gizmodo.

But today I want to talk about the blogs out there that may not be Popular like those listed above. But rather – let’s talk about a more achievable, lower case P “popular blogs.” And how to make your blog one of those.

Every blog has a shot at gaining a big readership.

Here are few great ways to make sure that your blog posts are influential, tweetable and hopefully – even a bit addictive.

Make sure that your blog is…

  1. Plugged In:Networking counts and it counts big in the Blogosphere. The first and best way to drive folks to your blog is to be an active participant on theirs. Comment frequently on a blog whose readers you’d like to attract. (But always add to the conversation in an genuine way. Spammy comments will only hurt your brand and actually repel readers.)
  2. Scintillating: Don’t trump up fake controversy, but you also shouldn’t be afraid of the real thing, either. Controversial topics and debates can make your site the go-to place for readers. Who doesn’t love a heated debate? It’s human nature to want to ‘watch’ one, so capitalize on it.
  3. Takeaway Heavy: I always make sure my blog posts don’t just ‘sit there’, passively, on the page. They should be alive …they should get into the readers brain and linger there, long after they have browsed away from your blog. When you write a post, think about it from the readers’ point of view. Are you just talking about stuff or are you giving your readers something they can act upon and improve their lives with?
  4. Detailed: Do your homework, back up your point of view with facts. Talking in generalities about your industry will still gain you readers but if you can include references to research and if you go a little deeper, it will up the chances they can return. It will also up the chances that you will be quoted and linked to, by other bloggers!
  5. Personal & Passionate: “Write what you know” is age-old writing advice. Your best, most compelling blog posts will happen when you write about topics that are near and dear to your heart. Don’t shy away from writing with passion, either. Seeing you care about a topic will make readers care about your posts!

What blogger has inspired loyalty in you? Who do you follow and recommend your friends to? Why? What specifically made them stand out in your mind? Please let me know by writing a comment below. And, don’t forget to Like, Tweet, Pin and Google+ this post!

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